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our business

MBR is a prestige brand development management company and owner of a diversified portfolio of strong consumer brands - delighting consumers with transformative products and experiences, inspiring them to express their individuality. Our expertise is in creating exciting brands across sports and lifestyle, sports nutrition and health and wellness. Our growth plans are very ambitious without compromising our vision of providing exceptional value and transforming the lives of our customers. We aim to be different, taking a strategy-led approach to doing business in a way that fully respects the environment and the rights of individuals.


Passion and Imagination — the ability to bring something to life that does not yet exist — is what drives us here at MBR. It fuels the creativity of our people and our brands and makes us more resourceful as a company.

Our approach to empowering imagination takes many forms. Chief amongst these is given our people including all of our creatives working in collaboration with our partners and suppliers the freedom to focus on product design and innovation.

It means nurturing talent and raising the bar for sustainable industry practices. It also means supporting the development of young people both at home and in the developing world through initiatives such as “Skillz” for Africa Programme.


Our passion is creating memorable and exciting products and services that has long lasting impact on the lives of our customers. Through innovation, creativity and a relentless drive for excellence we aim to immerse our customers in our brands, constantly delighting them with exciting products and services that enhance their self image and ultimately the enjoyment of life itself. Delivering this we believe will help us to achieve our vision which is to become a global company, delivering branded experiences to customers across the world.